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Master in Strategic Design

Strategic Design course at POLI.design – Milan (Italy) is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to create value.

Quick Facts

 
Duration: 15 months
Starting Date: 01 October 2019
Tuition Fee: €14,000
Location: Milano, Italy

It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models.

It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.

The Strategic Design programme from POLI.design – Milan (Italy) aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system. The Specializing Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system.

In particular, the programme proposes training on integration of product, services and communication components and developing specific skills aimed at improving the overall process quality (that is, production methods and contexts) and that of the results (that is, that of the actual and perceived quality) that set the cultural identity characteristics, sensoriality a sustainability of the designed solutions.

These solution thereby distinguish themselves for their ability to combine product quality with that of their environment and the social forms that create them.

Employment prospects

The placement identifies two main macro-professional profiles: “innovation and design specialists” (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and “integrators of innovative and design processes” (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).

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Pursuing the MDS provided me with some of the most inspirational experiences in both my personal and professional life. It opened the doors to opportunities that were critical in my career and helped me enter the world of Design and Innovation consulting. It also allowed me to exchange knowledge with people from a great variety of backgrounds and experience life in one of the most stimulating cities in the world.

LAILA SIMONOVSKY

Student from the United States

Modules Include:

  • Strategic design
  • Service design
  • Design tools
  • Product service system design
  • Design culture
  • Strategic and operative marketing
  • Project management
  • Entrepreneurship
  • Corporate strategy
  • Design strategy
  • Innovation management

3 partial exemptions of 25%

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