Master in Design for Kids & Toys

The Specializing Master in Design for Kids and Toys offered by POLI.design – Milan (Italy) aims to train, in terms of content and method,a new generation of designers able to manage complex design processes in the world of products and services for kids.

Why this programme?

Design a toy or a product/service for children needs the skills to design the whole system of artefacts, around the child and for products and services.

Too often actually products for children have been interpreted as the declination of pre-existing goods, overloaded with signs, functions and colours inserted in a deliberately redundant packaging, or the unmediated reproduction of an adult object.

Today technology offers interesting opportunities but often it is not a vehicle of qualified contents able to generate new ways of playing, learning and socializing or stimulating creativity and imagination, but more often it is a self-referential and not suitable for children component. The Master aims to train professionals able to exploit all the potentials and opportunities of technology and markets, putting the child at the center of any design process and innovation.

The didactic objective of the Design for Kids and Toys Master course from POLI.design – Milan (Italy) is to provide methods and tools to coordinate very different skills from each other and move safely between concrete constraints, such as security and law, and abstract goals such as cultural, cognitive, educational, recreational and ethical.

At the end of the Master students will have design and process skills, useful to manage highly complex Product Systems typical of all the sectors that have the child as a reference user.